Всем привет!
Пожалуйста, помогите с переводом предложения.
(Sponsorship has for many years now been a discipline in its own right. It is a business tool in competition for marketers and communicators budgets along with advertising, sales promotions, public relations and direct marketing. An effective marketing, communications or public relations program may use one or all of these tools for totally different effect. Sponsorship is now an integral part of almost every major company's marketing mix and can provide a substantial return on investment when well selected and managed to deliver objectives.) However, it must be said that the added expense of human resources commitments and leverage dollars can disadvantage sponsorship when compared with other marketing and communications mediums.
Интересует перевод последнего предложение, а именно словосочетания leverage dollars. Как правильно перевести его?
Заранее спасибо!